Strategie en reputatie management.

Strategie rond sociale media voor goed online reputatie management.

Het is belangrijk om stil te staan bij de strategie die je inzet om je online reputatie te managen. Dat kan op twee manieren: defensief en offensief.

  • Bij defensief reputatiemanagement gaat het om het managen van bepaalde topics en monitor je vooral wat er online wordt gezegd. Eventueel reageer je op posts van anderen om een bepaalde beeldvorming bij te sturen.
  • Bij offensief reputatiemanagement plaats je zelf content die gericht is op jouw doelgroep. Je zoekt dus actief de dialoog op. Uiteraard is het raadzaam om zowel een defensief als offensieve strategie toe te passen.

Focus óók op wat en waar, op inhoud en boodschap. Welk soort content zal jou het meeste reputatie opleveren? Informatieve content, educatieve content, weetjes en nieuwtjes, actualiteiten, opiniestukken…Dit kan verspreid worden via blog post, persberichten, artikels, of interviews, je eigen website, Tweets of via een Facebook pagina…

Het is  belangrijk om te beslissen waar en op welke manier deze content geplaatst zal worden. Op welke sociale media moet je je best focussen. Blogs met een hoge ranking, nieuwe sites, je eigen blog, video sites. Raadpleeg Google Analytics voor meer informatie.

Zorg er in ieder geval voor dat er reacties geplaatst kunnen worden, zorg dat mensen je content verspreiden, content toevoegen, delen, liken. Met andere woorden denk om je Add-To-Any buttons.

Iedereen binnen je bedrijf moet op de hoogte zijn  van het belang van social media en iedereen moet bereid zijn om op dat vlak een inspanning te doen. Investeer in gelukkige en trotse werknemers dan gebeurt dit vanzelf.

 

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