Reputatie management is het gat dichten tussen identiteit en imago.

reputatie management

Een reputatie begint bij de identiteit van de organisatie en zijn vertegenwoordigers. Het is een combinatie van normen en waarden, drijfveren, opvattingen, ideologieën en karaktertrekken.

‘Wie zijn wij als organisatie?’ Is de eerste vraag die gesteld moet worden bij het uitbouwen en managen van een reputatie. Na de vraag rond identiteit komt onvermijdelijk de vraag: ‘Wat is ons imago?’ ‘Hoe zien anderen ons?’ Het imago van een organisatie is een afspiegeling van de interne identiteit. Het zou ideaal zijn als de identiteit en het imago van een organisatie met elkaar overeenkomen. Meestal is dit niet (helemaal) het geval.

Bij reputatiemanagement gaat het er vooral over het gat te dichten tussen identiteit en imago.

Het beïnvloeden van reputatie via communicatie en gedrag gebeurt ook volop online. Aangezien klanten eerst online op zoek gaan naar informatie voordat ze een product kopen is het vrij eenvoudig om reputatie online te beïnvloeden. Heel veel conversaties op sociale media gaan over organisaties en merken. Nooit was het zo makkelijk om klanten en betrokkenen direct te bereiken. Belangrijk dus om je online reputatie te managen.

Wat verpest je online reputatie?

• Regelmatig van naam veranderen als bedrijf, merk of op sociale media

• Negatieve commentaar

• Het verstrekken van valse of foutieve informatie

• Namaak profielen

• Plagiaat

• Klagen en klachten

• Aanvallen op de concurrentie

• (Bedrijfs)schandalen

• Slecht nieuws

Wat is de basis voor een goede reputatie?

• Uw goede naam

• Uw bedrijf

• Links met sterke merken en producten

• Bekwaam en vriendelijk personeel

• Regelmatig (positief) verschijnen in de media

• Als expert worden beschouwd

• Snelle interventie bij problemen

• Goede service

• Goede recensies

Vergeet vooral niet dat online reputatie altijd verbonden is met de fysieke, offline wereld. Het gaat om de totaalindruk die je bedrijf nalaat vanaf het online bezoek tot op het moment dat de verkoop is afgesloten en zelfs lang erna. Toets af en laat ons weten waar uw knelpunten liggen.

Bronnen:

http://www.frankwatching.com/archive/2015/01/22/online-reputatiemanagement-zo-meet-je-eindelijk-je-online-reputatie/

http://www.visualistan.com/2014/08/online-reputation-management-for-business-branding.html

 

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Or maybe he likes bowling.? Lee continued. ?I heard somebody say that if you hear thunder,<br>
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I know a sport we will play that is like Daddy is talking about.?<br>
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You possibly can play it anytime you want.? Daddy answered.<br>
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Okay,? Lee stated and then he stopped and thought. ?One of the best thing about God is ???<br>
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Properly, what does God like?? Lee added. ?I mean, we like cookies and cartoons and toys,<br>
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Well boys,? Mommy lastly stated after that they had give you plenty of silly <br>
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Okay,? Lee mentioned after which he stopped and thought.<br>
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Once you elect to freelance, you will also be answerable for your own schedule.<br>
<br>

<br>
<br>

As a substitute of being bound to the 9-to-5 <br>
<br>

work day of most regulation places of work, both your <br>
<br>

day by day schedule and your calendar as an entire shall be largely up to you.<br>
<br>

Whether or not you have to take time without work, or <br>
<br>

whether you wish to tackle a heavier workload, freelancing will meet your needs.<br>
<br>

<br>
<br>

<br>
<br>

<br>
<br>

Also visit my blog ... <a href="http://www.dell.ca">www.dell.ca</a>

afbeelding van Anoniem

While you elect to freelance, you will also be accountable for your individual schedule.<br>
<br>

As a substitute of being certain to the 9-to-5 work day of most regulation places of work, both your <br>
<br>

each day schedule and your calendar as a whole shall be largely up to you.<br>
<br>

Whether or not you could take day without work, or <br>
<br>

whether you wish to take on a heavier workload, freelancing will meet your needs.<br>
<br>

<br>
<br>

<br>
<br>

Also visit my page: <a href="http://www.linux.ca">www.linux.ca</a>

Reactie toevoegen

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  • Rutt & Partners
    P/A eTech bvba
    Kardinaal Mercierlei 22
    2600
    Berchem
    België
  • +32 485 062 677
  • kat@rutt.be
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